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LATEST NEWS |
TOP 10 WEBSITE RANKING |
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The importance of
search engine ranking Terms like search engine ranking or search engine optimization are frequently heard in any webmaster conversation. Having an excellent website that doesn’t make its presence obvious to potential visitors is like having an excellent store location but not opening the front door and expecting people to walk in using a hidden back door. This analogy is true for all types of web businesses and the importance of search engine ranking and a proper marketing plan cannot be denied by anyone. Studies show that over 80% of Internet users visit one of the first page results from the search engine they are using. In other words, if you are not in the first 10 returned results on a particular keyword or key phrase chances are you will get very low levels of traffic and the visitors will fluctuate from one day to another. The main tool to get your site to rank high for a selected list of keywords is through SEO (search engine optimization), a complex and often ongoing procedure that constantly brings new traffic and site popularity to your online business. The complexities of search engine ranking Ranking a web site high for a particular keyword may be extremely easy, or extremely difficult, depending on how competitive the keyword is. A key phrase like weight loss is a highly competitive search, so you need to invest a lot of time and money into getting in the top 10. Different businesses selling niche items may find it easier to rank their pages higher for related keywords, however, the number of visitors is limited in such cases. One of the main benefits of a good search engine ranking strategy is that it enables your site to get organic traffic that comes naturally, without using any advertising campaigns or pay per click programs. While optimizing a site as such is costly on a short term basis, and the results will often take months to appear, this is a perfect way to go if you are looking to develop a sustainable business. The algorithms used by Google, Yahoo and MSN, the three main competitors on the search area, determine various types search engine rankings. Google’s algorithm for example, is considered the most complex and accurate of all, while MSN tries to make up for their 3rd spot position by offering fast page indexing. A well planned SEO campaign will optimize your site for all three main search engines and improved results in your search engine ranking may often come with a huge increase in visitor numbers. |
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