Jul 02 2009
Try to Beat Your Own SEO
In the warzone that is the Internet, it is only natural and quite imperative to try and beat your competitors out of the running. Otherwise, you run the risk of being the one to eat your competitors’ dust. However, in a battlefield as fast paced and constantly evolving as the online business world, your competitors are not the only ones you must set out to beat. As a number of veterans in the search engine optimization field put it, your biggest competitor in the online community is yourself. Being on top of your field requires your SEO to be better than that of your competitors, but staying on top necessitates that you be better than your own SEO. The following outlines a few guidelines and tips that can help you beat yourself in your own game.
Niche marketing
The kinds of improvements you need to make on your SEO depend on what kind of website you have. In other words, you need to make use of a particular technique if you own a niche website and another if you have a behemoth websites.
Let’s start with niche websites. If you have one and you did your SEO correctly, you have probably exhausted all possible resources and made use of all possible keywords. In other words, you have everything covered and maybe even thinking of expanding your site to include products related to your niche. If this is the case, it is best for you, in SEO terms, to build a new website for your expansion instead of adding a new category to your website. The reason to this is simple. Google and most other search engines favor websites that contain similar product. Search engines favor, for instance, a website dedicated to business books than a general book website with a business book category.
For behemoth sites
What about if you already have big website with various categories? How do you improve your SEO and make sure that you stay on top of the game? The answer is to let your search engine rankings.


